Reclaiming Social Engineering for Good

“Social engineering” sounds like something out of a conspiracy thriller, charged with totalitarian control and fringe paranoia. More mundanely, it’s come to be associated with phishing and other scams, in which fraudsters manipulate people into disclosing personal information. Yet the concept is older and more benign: it is the deliberate shaping of human behavior, often at scale. It predates silicon—and became pervasive, and ungoverned, especially once its practitioners learned to hide it. Auth